One of the world's most popular characters is back on the big screen as a new chapter in the Spider-Man legacy is revealed in "The Amazing Spider-Man." 

The Amazing Spider-Man stars Andrew Garfield as Peter Parker/Spider-Man and releases in 3D July 4th 2012.

Teenage Peter Parker develops his emerging superpowers while coping with college life - there's school bully Eugene 'Flash' Thompson, and the lure of the lovely Gwen Stacy (Emma Stone).

Spider-Man will face super villains The Lizard (Rhys Ifans), a reptilian humanoid monster, and Van Adder, an employee of Oscorp who develops superpowers and goes insane after being injected with the corporation's "Goblin Serum". 

The new film also stars Denis Leary, Campbell Scott, Irrfan Khan, with Martin Sheen and Sally Field.

Previous Films

Source: MPDANZ

Ideal Audience

If you want to reach a youthful audience with lots of extra money to spend who are into gadgets and technology, fashion, travel, and cars, then be sure to include The Amazing Spider-Man in your advertising plans.

Audience Characteristics

Spider-Man 3 (2007) had a fairly broad audience with a slight male skew, with 55% of the audiences being males. Nearly two thirds (64%) of the audience were aged between 14-34.  

The Spider-Man audience are more likely to be early adopters,  tech savvy, social and outgoing people:

• Big spenders - Index 129
• AB quintile - Index 141
• Early adopters - Index 106
• Light TV viewers - Index 136

For more reasons why The Amazing Spider-Man is perfect for your advertising campaign, contact your Val Morgan Account Manager. This will be one of the biggest action flicks of 2012!

Source: Roy Morgan