The Avengers
The Avengers releases in cinemas on April 25th 2012 and is an ideal fit for brands targeting a male skewed, highly affluent audience.
Continuing the epic big-screen adventures started in "Iron Man," "The Incredible Hulk," "Iron Man 2," "Thor," and "Captain America: The First Avenger," "Marvel's The Avengers" is the super hero team up of a lifetime
Previous Films
Film | Released | Box-office $NZ |
Incredible Hulk | 2008 | $1.1m |
Iron Man | 2008 | $3.5m |
Iron Man 2 | 2010 | $3.9m |
Thor | 2011 | $2.3m |
Captain America | 2011 | $1.7m |
Source: MPDANZ
Ideal Audience
If you want to reach an audience with money to spend who are into gadgets and technology, fashion, travel, and cars be sure to include The Avengers in your advertising plans.
Audience Characteristics
58% of the audiences for the previous Iron Man 2 film were males, with 67% being aged between 14-34.
They are more likely to be early adopters, tech savvy, social and outgoing people:
- Big spenders - Index 126
- Early adopters - Index 108
- Born to shop - Index 166
- Buy a product because of the label - Index 168
For more reasons why The Avengers is perfect for your advertising campaign, contact your Val Morgan representative. This will be one of the biggest action flicks of 2012!
Source: Roy Morgan