The Dark Knight Rises releases in cinemas on July 19th 2012 and is an ideal fit for brands targeting youthful, tech savvy big spenders.

Synopsis: Eight years after the events of The Dark Knight, the terrorist leader Bane arrives in Gotham City, pushing it and its police force to their limits, forcing its former hero Batman to resurface after taking the fall for Harvey Dent's crimes.

The Dark Knight Rises is directed by Christopher Nolan (Inception) and stars Christian Bale (Batman), Anne Hathaway (Catwoman) and Tom Hardy (Bane) as well as Marion Cotillard, Joseph Gordon-Levitt, Michael Caine, Gary Oldman and Morgan Freeman.

The previous film (The Dark Knight), which released in 2008 was a huge blockbuster smash hit that earned a massive $6.7 million at the New Zealand box office.

The Dark Knight is currently the 10th highest grossing film of all time worldwide earning over US $1 Billion!!! It was the 2nd highest grossing film of 2008 in New Zealand.

Previous Films

Ideal audience

Over 650,000 people went to see The Dark Knight film in New Zealand which had a significant male skew with 59% of the audience being males. Nearly three quarters of the audience (71%) were aged 14-34.

The Dark Knight Rises audience are more likely to be:

• AB Quintile (index 110)
• Big Spenders (index 139)
• Early Adopters (index 110)
• Light TV Viewers (index 122)

Source: Roy Morgan

Contact your Val Morgan Representative for further information. This will be one of the biggest films of 2012!!!