Moviegoing by age
Cinema typically attracts a young, upscale audience with higher than average disposable income. The table below outlines levels of moviegoing by age.
Age | Been to the cinema | Been to the cinema | Been to the cinema |
14-17 | 49% | 82% | 91% |
18-24 | 38% | 69% | 83% |
25-34 | 28% | 53% | 71% |
35-49 | 24% | 49% | 66% |
50+ | 23% | 45% | 56% |
Base: National Metro
Source: Roy Morgan Research
Whilst the likelihood to go to the movies is higher amongst the younger age groups the highest growth segment in recent years has been the older ages.