Frequent Cinemagoers
Over 1 million go to the movies every 4 weeks in New Zealand, making us one of the highest movie going countries per capita in the world.
Frequent moviegoers are a highly desirable audience for advertisers. They are typically young and affluent, with high disposable incomes. They are avid shoppers, into fashion and technology and lead busy and active lives making them difficult to target with other media.
Coupled with their high spending power, frequent moviegoers typically have active lifestyles, are avid shoppers and are into style, fashion and technology.
Characteristics of Frequent Cinemagoers:
- Elusive/Light TV viewers
- Affluent/AB Quintile
- Big Spenders
- Early Adopters
- Tech Savvy
- Highly Educated
- Brand Choosers
- Social and Active
- Fashion Consciuos
Source: Roy Morgan
