Age and Gender Profile
Cinemagoers are generally younger than the population with 48% of visits made by people in the key 14 to 34 demographic.
Cinemagoing has increased against all age groups in the last few years, with the most dramatic growth seen amongst the over 25's.
The older age groups are also well represented in the cinema audience with 52% of visits now made by people aged 35+.
Age Profile
- Base: National Metro
Source: Roy Morgan
Gender Profile
Moviegoing is a shared experience, making cinema an ideal medium to target couples, groups of friends and families, in a high impact environment.
- Base: National Metro
Source: Roy Morgan
