Subaru Family Passport

To drive awareness of Subaru’s all new SUV, Subaru partnered with Event and Village Cinema’s ‘Family Passport’ offering to connect and engage with family audiences.

Challenge

Subaru wanted to drive awareness of their new SUV and connect with family audiences in a new and exciting way.

Solution

The Family Passport offering gave families a chance to purchase 3 x Family Passes to the movies, valid for 6 months from purchase.

This cross-platform offer gave Subaru presence across a range of exhibitor assets including onscreen TVCs, in-foyer posters, eDMs and social posts reaching a huge amount of families.

To further connect with Subaru’s target audience in a fun and exciting way, Subaru hosted ‘Family Fun Days’ in select cinema foyers. These events involved face painting, colouring in and a photobooth which streamed photos directly to a cinema screen.

Results

• 1000+ tickets sold across Australia

• +131% on-screen campaign achievement

• +211% value over-delivery