Recent research conducted on a long running TV campaign has proved that cinema provides the perfect complement to TV advertising. 

• Advertising awareness was 42% higher amongst those with the opportunity of seeing the ad on both the cinema and TV.
• The Cinema & TV group recalled more detail from the ad. Those recalling the ad on Cinema & TV captured the key strategy message of new fragrances and nicer smelling at a much higher rate than the TV only group, 49% vs 21%.
• Women who saw the ad on Cinema & TV were twice as likely to buy Surf’s new range than those seeing the ad on TV only – a fantastic result!

Research shows Cinema’s complimentary role in leading the recent Cadbury Dairy Milk advertising schedule, increasing the effectiveness of the TV activity. 

• high spontaneous recall and high brand awareness 7 to 10 days after cinema exposure.
• cinemagoers enjoyed watching the ad.
• cinema delivered a positive effect on both brand appeal and consideration.
• cinema complemented TV exposure to create a combined effectiveness not achievable through TV alone.