Moviegoing by education
Cinemagoers typically have good education levels, with cinema an ideal medium to target people in higher education.
33% of people with a diploma or degree have been to the movies in the last 4 weeks.
The table below outlines levels of moviegoing by education level.
Education Level | Been to the cinema (last 4 weeks) | Been to the cinema (last 3 months) | Been to the cinema (last 12 months) |
Year 11/School Certificate/Tech/Matric/Year 12 | 26% | 51% | 65% |
Finish Tech or Commrcl College | 22% | 46% | 59% |
Some/ Now at University | 35% | 64% | 78% |
Have Diploma or Degree | 33% | 60% | 76% |
Base: National Metro
Source: Roy Morgan