Moviegoing by income
Cinema is an ideal medium to target the more affluent sectors of the population with good levels of disposable income.
46% of those who have been to the movies in the last 4 weeks were big spenders
The table below outlines levels of moviegoing by personal income and discretionary expenditure levels.
Personal Income | Been to the cinema (last 4 weeks) | Been to the cinema (last 3 months) | Been to the cinema (last 12 months) |
$50K + | 27% | 56% | 72% |
$60K + | 29% | 57% | 73% |
$70K + | 30% | 57% | 74% |
$80K + | 28% | 57% | 74% |
Base: National Metro
Source: Roy Morgan Research