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Family Movies - Reaching Parents and Kids

Advertising with family movies is a unique opportunity to reach families in a high impact, fun and engaging environment.

A trip to the cinema is a special event for any child. The magic of the big screen and darkened auditorium combines with the sense of ocassion of the family outing to create an unrivalled advertising opportunity.

Family movies are ideal to target parents and children at the same time in a relaxed, leisure focussed environment, with the family blockbusters thesedays often having as much appeal for the parents and as the kids. 

 

Family Movie Age Profile

Audiences to family and kids movies are broad with a skew towards the 35-49 age group and females, refelcting the high composition of parents accompanying their children, particularly mums going to the movies with their kids during school holidays.

Base: National Metro
Source: Roy Morgan

Family Movie Gender Profile

Base: National Metro
Source: Roy Morgan

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Please contact us for further information in regards to advertising on cinema.

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