A range of sources are available to assist planning cinema campaigns:

• Campaign Admission Reporting
• Roy Morgan Single Source
• MPDANZ

Roy Morgan

The Roy Morgan Single Source survey contains several measures of moviegoing including overall moviegoing recency and viewership of a number of selected movie titles.

Using the Roy Morgan database cinema attendees can be profiled by demographics, attitudes and a wide range of purchase behaviour explored.

Using the individual movie title data audience profiles can be created for specific titles against a broad range of demographics.

Movies can also be combined into groups of genre and rating.

Using Roy Morgan data reach and frequency against cinema campaigns can be estimated against a wide range of demographic target audiences.

MPDANZ

The Motion Picture Distributors Association of New Zealand (MPDANZ) compiles weekly information on the box office results by movie.