Buying Options- Discerning Locations

Val Morgan represents a wide range of cinema locations in both metro and key regional centres that cater for the more discerning audience.

Some multiplex centres have dedicated art house offerings, such as the Rialto Cinema centres. We also represent many leading independent cinemas catering for the movie connoisseur.

To extend reach for those advertisers wishing to target the discerning cinemagoer, we would often recommend that campaigns also be extended to incorporate selected mainstream locations. This enables advertisers to capitalise on the success of crossover movies that bridge the art house and mainstream circuit, upcoming examples being Precious, Mao's Last Dancer and A Single Man.

Cinema advertisers are assured exclusivity of product group within the film advertising reel. Providing advertisers maximum share of voice.

Advertisers are advised every Thursday of the movie titles their campaign will be appearing with in each cinema booked for the coming week.

Screen time is available in weekly units, scheduled by movie title, running Thursday to Wednesday.

Please contact your nearest Val Morgan office for details on buying cinema, advertising rates and availability.