Off Screen
A unique aspect of cinema is the ability to combine on-screen advertising with promotional activity.
Foyer promotional activity, known as Brand Immersion, is becoming increasingly popular with our advertisers, who are capitalising on imaginative and exciting promotional ideas to complement on-screen campaigns and integrate exposure for their brands with the cinema visit. A wide range of opportunities are available including:
- Interactive foyer displays
- Static foyer displays
- Product sampling
- Cinema staff branding
- Trade nights
- In house music
- Merchandising
- Goodie bags
- Car in foyer
- Special events
- Product launches
- Branded seat backs
- Seat cup holders
- Now showing boxes
- Floor decals
- Cinema website advertising
- Flyer/brochure/voucher distribution