Brand Immersion

A unique aspect of cinema is the ability to combine on-screen advertising with promotional activity.

Foyer promotional activity, known as Brand Immersion, is becoming increasingly popular with our advertisers, who are capitalising on imaginative and exciting promotional ideas to complement on-screen cinema campaigns and integrate exposure for their brands with the cinema visit.

Here are some opportunities below:

• Interactive foyer activities
• Static foyer displays
• Product sampling
• Spritzing
• Game consoles
• Floor decals
• Special events
• Brochure/flyer distribution
• Goodie bags
• Live cinema events/stunts
• Cinema seat cupholders
• Branded seat backs
• Trade nights/special screenings
• Cinema staff branding
• Car in cinema foyer
• Drink/popcorn container branding
• Ticket roll branding
• 3D glasses branding
• Poster boxes
• Foyer TV screens
• Flash mobs
• Photo booths