Buying Options - By Target Audience (Movie Mix)

Movie mix campaigns offer the most cost effective coverage of the cinema audience and are used by the vast majority of advertisers to reach their specific target markets.

All forthcoming movies are classified using a number of criteria, such as film rating, film genre and anticipated audience by key demographics. Screening preferences for each advertiser are incorporated into our film booking system and weekly programming is produced, which directs advertising to the most appropriate movies in each cinema complex booked.

Movie mix campaigns run across a range of movie titles appealing to the advertisers target market, producing the most rapid coverage of the cinema audience.

Cinema advertisers are assured exclusivity of product group within the film advertising reel. Providing advertisers maximum share of voice.

Advertisers are advised every Thursday of the movie titles their campaign will be appearing with in each cinema booked for the coming week.

Screen time is available in weekly units, scheduled by movie title, running Thursday to Wednesday.

Planning your Campaign

Movie mix campaigns are simple to plan and buy.

Below are indicative planning weights against key demographics. Within each campaign we can provide an estimate of likely campaigning attendance and reach and frequency against target audiences.

Advertisers are provided with a comprehensive post analysis report at the conclusion of each campaign summarising total campaign attendance and a spot report detailing the movies the campaign screened with.

Planning Weights

Base: National Metro

Please contact your nearest Val Morgan office for details on buying cinema, advertising rates and availability.