2012 is slated to be the biggest year in cinema history. The actors and directors returning to the big screen this year are a veritable who's who of the film industry's finest.

Now has never been a better time to align your campaign to the world's most engaging media platform.

Why you ask?? Here are a just few reasons:

1. Best movie line-up EVER! Check out our movie planner to see how many incredible Blockbuster Franchise titles are heading our way.

2. Unrivaled Impact. Reach a receptive and engaged audience like no other media can.

3. Ultimate Ad Environment.  Placing your ad on a  two-story wall in a darkened auditorium with zero distractions is the ultimate in brand showcasing.

4. High Spending Audience. Moviegoers are 42% more likely to be Big Spenders. 

5. More premium 3D blockbuster films than ever before! 

6. Unique audience mindset. Moviegoing is a highly anticipated, paid for and shared experience creating a unique advertising opportunity. 

7. More digital screens. With over 90 screens now digitally capable, digital cinema production has never been easier. 

8. No ad avoidance. 97% of moviegoers are present for the advertising.

9. Elusive, active consumers. Light FTA viewers. 

10. Geographic targeting. 70% of moviegoers live within a 10km distance to the cinema.

11. Proven effectiveness. Cinema advertising has been proven to drive propensity to buy.

For more information contact your Val Morgan representative