A broad range of advertisers are currently capitalising on cinema's booming box office and unrivalled advertising environment. 

2 Degrees has just launched a cinema sponsorship campaign reminding cinema-goers to turn off their phone before the movie starts.  

Lynx, Vodafone, Lipton Ice Tea featuring Hugh Jackman, Atrium, Unitec, Fullers, Hyundai, Red Bull, Korean Air and Warehouse Stationary all have campaigns that have recently commenced on cinema screens. Open Polytechnic has also released a 3D cinema commercial.

Reasons to advertise on cinema: 

• Over 1 million people go to the movies every month in New Zealand
• 2012 has the biggest line-up of blockbusters ever 
• Cinema delivers unique and desirable audiences 
• Captive, highly engaged and attentive audience
• Cinema has the lowest ad avoidance of all media
• Premium unique environment and atmosphere
• Cinema advertising increases propensity to buy
• Brands come alive at the movies - greater impact
• Uncluttered media environment
• Fully accountable audience measurement system
• Light TV viewers enabling brands to reach a unique audience