Who's Advertising
Below is a selection of effective DMG advertiser campaigns seen on screen.
Advertiser Spotlight: Pascall Clinkers
Brief:
Launch the new Pascall Clinkers brand in the NZ market with enough punch to build rapid awareness and motivate trial amongst a hard to capture audience.
Target Audience:
AP 15-24
Cinema Campaign:
30 second DMG commercial.
Medium weights, national campaign.
May to October 2007.
Agency Comment:
“We used Digital Motion Graphics to take static elements and provide some movement and layering with simple animation. This combination resulted in a format which while comparatively low cost, maximised our scope for impact. We were able to tell our story not only with image and written word as with a print execution but also with movement and sound. This bought more complexity, interest and ultimately cut-through for our savvy audience who expect to be entertained by their brands.” Vicky Duffy, Media Wise.
Media: Media Wise
Creative: DDB
Client: Pascall Clinkers
Brief: HSC used DMG to create a powerful and compelling commercial, promoting a quite smoking campaign, aimed at young New Zealanders.
Production Cost: Under $6,000*
*Cost inclusive of transfer and prints
Duration: 30 seconds
Brief: MITO promoted their motor apprentice training via DMG, encouraging cinema goers to text the word 'cars' for an information pack.
Production Cost: Under $5,000*
*Cost inclusive of transfer and prints
Duration: 20 seconds