Despicable Me 4
Released 20th June 2024
Platinum | P25-54, Families
Steve Carrell returns as the ultimate super-villain Gru in what is promised to be one of his wildest adventures yet.
The Despicable Me franchise has gone from strength to strength since the world was introduced to the hilarious little yellow characters in 2010. After a solid box office return for the original Despicable Me, the franchise has since cemented itself as the highest grossing animated film franchise of all time, even expanding beyond just the big screen into short films, television specials, several video games and a theme park ride.
In 2022, the franchise hit new heights with Minions: Rise of Gru which became the 4th highest grossing animated film of all time in New Zealand, guaranteeing that Despicable Me 4 will be a sure-fire mega hit when it hits the big screen in 2024.
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Audience profile
A trip to the cinema represents one of the last true shared family experiences. It’s a planned, anticipated and memorable experience in which brands can tap into and effectively engage the family unit, aligning with the biggest family franchise in the world.
57%/43%
Female / Male audience split
39%
P25-54
375ix
University students
234ix
School students
Source: CineTAM Live comparable title
