Avatar: Fire and Ash set to ignite the big screen this summer.

This summer, the cinematic event of the year arrives with Avatar: Fire and Ash—the third chapter in the most bankable film franchise of all time. Avatar was a record-breaking phenomenon, earning $17 million at the New Zealand box office and becoming the third highest-grossing film of all time. Thirteen years later, its long-awaited sequel The Way of Water proved the franchise’s enduring power, grossing $20 million and ranking as the highest-grossing film ever.

With breathtaking visuals, emotionally rich storytelling and revolutionary 3D immersion, Fire and Ash is set to be a true four-quadrant blockbuster that will captivate audiences of all ages. It’s especially powerful in its appeal to ABs (128ix)—experience seekers who consistently over-index in cinema attendance and actively engage with bold, visually driven content.

The Way of Water reaffirmed the strength of 3D, delivering strong results with 60% of admissions being driven by 3D screenings, making it no surprise that Avatar: Fire and Ash will also follow suit. For brands, it presents a powerful opportunity to deliver high-impact messaging through 3D ad placements, with exclusive added value available for 3D partners. Travel, tech, and auto brands looking to make a statement will find the perfect alignment with Avatar: Fire and Ash, reaching emotionally engaged audiences through visually spectacular, premium cinematic environments.

Don’t miss this rare opportunity to drive impact through 3D ad opportunities. Contact your Account Manager today to learn how your brand can be part of the biggest film of the year.

Avatar: Fire and Ash releases in cinemas December 18.

*Source: CineTAM 2025