Big game spotlight: here is every trailer that debuted at this year’s Super Bowl LX.
The Super Bowl remains the biggest stage in advertising and 2026’s film slate took centre field. Various studios unveiled new trailers for their most anticipated releases, investing a record $8–10 million USD for a spot during the big game. Here is a rundown of all the new trailers debuted at this year’s Super Bowl LX:
Scream 7
Audience profile: P14-39 | ABs, University Students
In cinemas February 26.
Project Hail Mary
Audience profile: P18-39 Males | ABs, Metrotechs
In cinemas March 19.
Hoppers
Audience profile: P25-54 | Young Parents, Mid-Life Families
In cinemas March 26.
The Super Mario Galaxy Movie
Audience profile: P25-54 | Mid-Life Families (144ix), Young Parents (141ix)
In cinemas April 1.
Star Wars: The Mandalorian and Grogu
Audience profile: P14-39 Males | ABs, Big Spenders
In cinemas May 21.
Disclosure Day
Audience profile: P18-39 Males | ABs, Metrotechs
In cinemas June 11.
Minions & Monsters
Audience profile: P25-54 | Mid-Life Families, Young Parents
In cinemas June 18.
Supergirl
Audience profile: P14-39 | ABs, University students
In cinemas June 25.