Four the first time: Marvel’s originals make their MCU debut.

The MCU is entering a bold new chapter—and it begins with four heroes who started it all. The Fantastic Four: First Steps introduces Marvel’s original superpowered team into the cinematic universe for the very first time, setting the stage for everything that comes next. This isn’t just the arrival of new characters—it’s the launchpad for Marvel’s next era. Set in a 1960s-inspired, retro-futuristic universe, First Steps promises to be Marvel’s most creatively ambitious and visually unique film yet.

The Fantastic Four: First Steps is set to resonate deeply with youth audiences aged P14–39, the core Marvel fanbase known for showing up, sharing big and shaping cultural conversation. This film delivers exactly what they want: bold world-building and fresh storytelling.

For brands in education, retail, and travel, the alignment opportunity is clear. Whether you're speaking to growth, exploration or self-expression, this is a prime moment to connect with a high-energy, future-focused demographic.

Releasing on July 24 the The Fantastic Four: First Steps shares the same slot that helped launch Deadpool & Wolverine into the box office stratosphere, becoming the highest-grossing R16+ film of all time in New Zealand. With momentum, mythology, and curiosity on its side, The Fantastic Four is primed for impact.

The Fantastic Four: First Steps lands in cinemas July 24.

*Source: CineTAM 2025