Val Morgan Cinema expands its cinema advertising network in New Zealand through new Silky Otter Cinemas partnership.

Val Morgan Cinema has today announced a new partnership with Silky Otter Cinemas, one of New Zealand’s premium independent cinema chains. Under the agreement, Val Morgan Cinema has taken on the exclusive advertising representation across all Silky Otter locations nationwide. 

Founded in Auckland in 2019, Silky Otter has quickly expanded to become one of the largest cinema chains in the country, with eight state-of-the-art locations across Auckland, Christchurch, Queenstown, Sumner, Palmerston and Nelson.   

This partnership opens the door for brands to connect with highly engaged and affluent audiences.  

With limited advertising inventory, exclusive category opportunities, and considered integrated opportunities through food and beverage and experiential activations and sampling, it offers a seamless way for brands to become part of an exclusive, premium cinema experience, both on and off the screen. 

“We’re delighted to be working with Silky Otter. This partnership is an exciting addition to our suite of Cinema solutions and expands our representation footprint to now encompass all key cinema operators in the New Zealand market,” said Matt Tremain, Sales Director of Val Morgan New Zealand.  

"This marks the first time in Silky Otter’s six-year history that advertising is available, unlocking new opportunities for brands to engage with their loyal and affluent customer base through bespoke integrated campaigns and experiences.” 

Neil Lambert, Founder and CEO of Silky Otter Cinemas, added “The Silky Otter brand and its customers are incredibly important to us. Val Morgan not only understood that but helped us shape a model that respects our business and audience, and they’ve enabled advertisers to become genuine partners in the Silky Otter experience.