Comedy takes centre stage in 2026.
From cult horror sequels to fearless slapstick and iconic franchise revivals, 2026 is emerging as a powerhouse year for comedy. Here are the major titles set to define the year, giving brands the opportunity to align with laughter-led cultural moments.
Ready or Not 2: Here I Come
Releasing March 19.
Samara Weaving returns in one of the year’s biggest horror-comedy sequels. Building on its cult following, the film amplifies the satire and spectacle that made the original a breakout hit, as Grace (Weaving) is thrown back into another twisted game of survival. Positioned as a key youth-skewing comedy release, Ready or Not 2 is set to strongly engage P18–39 audiences drawn to suspense-filled horror with dark humour, offering a valuable opportunity for alcohol, gaming and QSR brands to connect with culturally fluent, high-energy consumers.
The Devil Wears Prada 2
Releasing April 30.
Two decades after the original, Anne Hathaway and Meryl Streep return in one of the most anticipated comedy sequels of the year. Revisiting the fashion world with rivalry and razor-sharp wit, The Devil Wears Prada 2 is positioned as a standout female-driven comedy event. Set to attract affluent female audiences, the film offers a powerful alignment for beauty, fashion, finance and retail brands.
The Sheep Detectives
Releasing May 7.
The Sheep Detectives is an original comedy that channels the sharp mystery of Knives Out with a playful, woolly twist. Led by Hugh Jackman, Bryan Cranston, Emma Thompson and Julia Louis-Dreyfus, the film pairs clever writing with broad, cross-generational appeal. Set to resonate strongly across P18–39 and P25–54 audiences, the film presents a strong alignment opportunity for automotive, FMCG and insurance brands.
Scary Movie 6
Releasing June 11.
The iconic parody franchise returns, with the Wayans brothers back at the helm, delivering one of the year’s most nostalgia-fuelled comedy revivals. Skewering modern horror with exaggerated twists and unapologetic physical comedy, Scary Movie 6 is set to strongly capture P18–39 audiences who grew up with the original films, making it a natural fit for QSR, SVOD and technology brands targeting socially connected youth audiences.
Jackass 5
Releasing June 25.
One of comedy’s most fearless franchises returns, with Johnny Knoxville leading another round of outrageous stunts and big screen chaos. Jackass 5 is set to resonate strongly with P18–39 male audiences seeking high-reaction entertainment, presenting a valuable alignment opportunity for automotive, QSR and travel brands.
Digger
Releasing October 1.
In one of the year’s most unexpected comedy plays, Tom Cruise takes on a larger-than-life role under the direction of Alejandro G. Iñárritu. Pairing global star power with sharp humour, Digger positions itself as a standout adult-skewing comedy event. Set to strongly capture P25–54 males, particularly long-time Cruise fans, it offers strong alignment for alcohol, automotive and finance brands targeting high-spending consumers.
Focker In-Law
Releasing November 26.
The Focker family saga continues, reuniting Robert De Niro and Ben Stiller as another round of in-law chaos unfolds, this time with Ariana Grande adding a fresh generational dynamic. Focker In-Law will be a major four-quadrant event delivering broad household appeal, presenting a perfect alignment opportunity for retail, travel and technology brands.
