Project Hail Mary: not just another space movie.

Ryan Gosling has jumped genres with ease, from pop culture icon in Barbie to comedic action hero in The Fall Guy. Now, he embarks on a new adventure in Project Hail Mary, anchoring a high-stakes sci-fi mission where the fate of humanity hangs in the balance. While the film is still ahead of its cinematic release, it is already generating serious momentum and for brands, it offers an unmissable opportunity to connect with males 18–39 and ABs at scale.

Project Hail Mary isn’t just another space movie. It is underpinned by serious creative firepower, blending blockbuster appeal with smart, idea-led storytelling. The film is adapted from the global bestselling novel by Andy Weir, which has sold more than 10 million copies worldwide. That built-in audience brings with it a passionate fanbase of sci-fi enthusiasts and loyal book readers primed to engage.

That credibility is further elevated by the talent behind the adaptation, with Andy Weir himself praising the team at San Diego Comic Con last July, saying, “I couldn’t ask for better talent in every aspect.” The screenplay is written by Drew Goddard, who previously adapted Andy Weir’s The Martian for the big screen, a film praised for its wit and emotional depth which earnt it seven Academy Award nominations. Filling the director seats are Phil Lord and Christopher Miller, the Oscar-winning producers behind the Spider-Verse franchise, widely recognised for pushing the boundaries of modern blockbuster storytelling.

Project Hail Mary lands in cinemas on March 19.