The Devil Wears Prada 2 delivers the biggest opening weekend box office since December.

Twenty years on from the release of the original film, The Devil Wears Prada 2 opened in cinemas last week, delivering a runaway success at the box office. 

Across its Wednesday to Sunday opening weekend (including preview screenings), the film earned $1.66 million at the New Zealand box office, making it the biggest opening weekend for a film since December last year, and the second biggest comedy opening of all time in the market, behind 2023’s Barbie. 

The strong box office delivery was also driven by the high demand for premium cinema experiences.

The film recorded 72,500 admissions, reflecting a strong appeal across both original fans and new audiences. It delivered 55% of its total audience from the hard-to-reach P25–54 demographic and a 65% female skew. 

The opening weekend result of The Devil Wears Prada 2 builds on a strong start to the year, with multiple record-breaking openings recorded across the past four months, as well as the strongest Easter period since 2019. 

Overall, audience admissions are up +9% year-on-year, driven by growth across key audience demographics, including P14–39 and ABs. 

Matt Tremain, Sales Director of Val Morgan Cinema New Zealand, said, “The Devil Wears Prada 2 is proving to be a major cultural moment for cinema, and a clear reflection of the market’s current momentum. 

“Off the back of record-breaking openings and the strongest Easter period in six years, admissions continue to trend upward, which puts brands in a strong position to show up on the big screen, particularly with a strong slate still to come.”